Master Data Management
Over time, customer data becomes dispersed across multiple systems as a result of acquisitions and additional customer transaction systems. Implementing a Master Data Management (MDM) strategy and process addresses this shortcoming, resulting in consistent customer data, enabling a clear understanding of who the customer actually is. The benefits of master data management include:
- A trusted representation of each customer - MDM enables the ability to resolve data conflicts, resulting in an accurate and up to date view of the customer regardless of the number of underlying data sources
- The ability to leverage existing customer relationships across all lines of business - MDM consolidates and rationalizes all relevant customer data, providing an holistic view to an organization's customer-facing systems and people
- Enhanced system development and deployment - New or replacement transaction systems and analytic systems benefit from already having a master customer view available, streamlining the often costly and complex data conversion process
JBA is accomplished at defining the strategy and implementing the processes and technologies to represent an accurate and complete view of the customer.
